Jean Paul Gaultier chose Agyness Deyn as the face for Ma Dame, his 2008 woman fragrance.  Ma Dame is a fragrance which is described as a fresh floral scent that is electric and sensual, kinda like the face of the fragrance.

“There is a great deal of strength and a great deal of softness in the fragrance,” Francis Kurkdjian, Ma Dame's perfumer said. “The same could be said of girls today.”

Gaultier describes Ma Dame as the daughter in his collection of perfumes, “She is energetic, modern, and young in attitude, and that concludes the family.” ”Ma Dam is my type of woman—at the same time fragile and strong, like a tomboy that is a little androgynous in attitude so, you know, she can cut her hair if she wants.”

”Ma Dame is my type of woman—at the same time fragile and strong, like a tomboy that is a little androgynous in attitude so, you know, she can cut her hair if she wants.”

See the ad campaign video here and let us know what you think of the androgynous model!

(Photo via nowsmellthis, blogharbor, catwalkqueen)